Meal Kit: Why it is Coming Through

The global meal kit delivery services market size is expected to reach USD 19.92 Billion by 2027, expanding at a CAGR of 12.8% over the forecast period. This is according to a new report by Grand View Research, Inc. in its Meal Kits Delivery Forecast last May 2020. Growing importance of homemade meals among millennials on account of increased awareness regarding hygienic food is expected to expand the market scope over the next few years. This is on top of the expected increased traction in 2020 owing to the spread of COVID-19. Meal Kits are fresh, pre-portioned ingredients to create a healthy home cooked meal without the hassle. It offers consumers the sweet spot between gratification and convenience. On the peak of the coronavirus, the spotlight shifted to the meal kit industry’s importance to our daily lives. With people staying and working at home, the convenience meal kits offer is something most of us need. 

The market of the meal kits mostly revolves around the Millennials and Generation Z. This  includes students and young professionals who are too busy to prepare their own home cooked meal at home. According to the 2018 Food & Health Survey published by the International Food Information Council (IFIC) Foundation, 78% of the consumers were keen on changing their eating habits after being informed by their personal healthcare professional. This made meal kits that offer fresh and healthy ingredients a go-to service for most people. The global report by Grand View Research Inc. included 4 key notes on the global rise of meal kits:

1. Based on the offering, the heat and eat segment was valued at USD 5.10 billion in 2019. This is attributed to growing busy and overworked lifestyle among the consumers;

2. The cook and eat offering segment is expected to be the fastest growing segment in the forthcoming years owing to the convenience it offers to the learners and newbies in trying hands on new recipes and gourmets;

3. Multiple services are expected to witness the fastest growth over the forecast period. Inflating lifestyle leading to working parents has resulted in time crunch in cooking, which is expected to increase the demand for multiple packages;

4. Online platform is expected to register the fastest CAGR of 13.4% from 2020 to 2027. Exceptional convenience features, including doorstep delivery and cash-on benefits, offered by such channels are expected to promote the segment growth over the next few years.

In the Philippines on the other hand, an article entitled “Consumers and Market Insights: Prepared Meals Market in the Philippines” published in 2015 states that one of the leading meal kit delivery services in the country is under the Pizza Meal Kit (one that is now widely offered if you know the right places). Increasing demand for convenience food and the desire to seek out indulgent flavors is acting as a catalyst for the growth of the Filipino Prepared Meals market.

These data goes to show that the meal kit delivery system is here to stay for a long time. With the virus going around claiming lives everyday, it is wiser to stay home and be safe. If you still haven’t tried this service yet, the Malagos Garden Resort offers Meal Kits straight from the Malagos Resort Food Menu! When craving for the earthy, savory, and homey taste the Malagos experience had in store for you pre-Covid, these meal kits will surely make you an instant Malagos chef at home and relive those experiences with your loved ones. For one of Davao’s affordable meal kits, head on to Malagos Homegrown Produce and slay in that kitchen.